Why study Marketing at Washburn?

The Marketing curriculum involves analysis of the ways business firms and other types of organization plan, organize, administer and control their resources to achieve marketing objectives. Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management and/or retail management.

Learning objectives for the concentration in Marketing:

  • Conduct and present a comprehensive consumer behavior audit
  • Analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning
  • Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods
  • Develop a marketing research plan and defend its procedural soundness
  • Demonstrate an understanding of the stages of the sales process and the way these stages are implemented
  • Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries

The following courses are required for a concentration in Marketing:

  • BU362 Marketing Research
  • BU364 Consumer Behavior
  • BU471 Marketing Management
  • Three hours of an upper division Marketing elective, choose from the following:
    • BU361 Principles of Retailing
    • BU363 Promotion, BU366 Sales
    • BU466 International Marketing
    • BU473 Marketing Channels
  • Twelve additional upper division elective hours in accounting, business and economics

Freshmen and students new to the School of Business should visit with Stacy Woltje initially for help in determining their degree track. Sophomores, juniors and seniors may choose a faculty member advisor.  

Photo of Autumn Birk


"The Washburn School of Business has an exceptional Marketing faculty who truly care about my future. Each professor challenges students with hands-on projects and presentations, to equip them with the skills needed in a marketing career. As a Marketing major, I could not. be more pleased with the education the school has provided me."

– Autumn Birk, BBA Marketing, 2012

GET IN TOUCH WITH School of Business

School of Business
Henderson Room 114
1700 SW College Ave.
Topeka, KS 66621

Phone & Email
Ph: 785.670.1308
Fax: 785-670-1063

Connect With Us

back to top button