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Faculty Profile

Norma Juma

Professor of Management
School of Business
Henderson Learning Resource Center
Rm 309B
1700 SW College Ave
Topeka, KS 66621-1117
Degrees & Certifications
Mysore University, Bachelor
Pondicherry University, Master of Business Admin.
Univ of Texas at Arlington, Doctor of Philosophy
Academic History

Ph.D. - Strategic Management /International Business, University of Texas at Arlington, TX. USA. (2005) 
MBA - Management, Pondicherry University, India. (1997)
BBM - Management, Mysore University, India. (1995)

Associate Professor, School of Business, Washburn University, 2011-Present
Assistant Professor, School of Business, Washburn University, 2005-2011
Graduate Teaching Assistant at University of Texas at Arlington, Texas, USA, 2001-2005
Lecturer, Maseno University, Kenya, 1997- 2001
Small Business Development Consultant, Natrack Network Consultancy, Kenya, 1997- 2001

  • BU 355 EA, International Business
  • BU 449 A, Strategic Management
  • BU 449 EA, Strategic Management
Scholarly Interests/Activities
Research interests include succession planning in family business, impact of intellectual capital on high tech ventures, indigenous entrepreneurship and social identity among emigrant entrepreneurs.
Service Interests/Activities

Executive Training: Capsimâ/Harvard Business School (HBS) support faculty during The Manager as Integrator (TMI) business simulation 2012

International Journal of Innovation and Technology Management
International Journal of Innovation Management
International Journal of Management Cases
Journal of African Business
African Journal of Ecnomic and Management Studies
Journal of Small Business Management

Career Accomplishments

Scholarly Achievements

  • Won The Best Paper Award for Track 6: Entrepreneurship, Small Business and the Informal Sector at International Academy of African Business and Development (IAABD) Conference (2011). As well as the Overall Best Paper Award at the same conference.
  • Won the 2010 Emerald/ALCS African Management Research Fund Award
  • Won The Best Paper Award for Track 13: Human Resources, Management and Organization at International Academy of African Business and Development (IAABD) Conference (2010)
  • JDR Legal Award, Best paper award in the Intellectual Property Track, International Council for Small Business (ICSB) World Conference 2006



  • Dicus Excellence in Teaching Award Nominee, Washburn University (2010-2011), (2009-2010), (2008-2009)

Selected Publication

  • Juma, N and Jeong-Yeon (Jay) Lee, (Forthcoming) The Moderating Effects Of Traditionality-Modernity on The Effects of Internal Labor Market Beliefs on Employee Affective Commitment and their Turnover Intention” The International Journal of Human Resource Management (IJMRM)
  • Juma, N. and  Sequeira, J. (2010). “Circumventing the Environmental Constraints: A Case study of Rosemary’s Poultry Farm.”  International Journal of Management Cases, 13(1):9-26
  • Duan, J. and Juma, N. (2007). “Inter-partner Credible Threat and the Survival of U.S.-China Joint Ventures.” Journal of Business Strategies, Volume 24(2): 91-104.
  • Juma, N. and McGee, J. (2006). “The Relationship between Intellectual Capital and New Venture Performance: An Empirical Investigation of the Moderating Role of the Environment.” International Journal of Innovation and Technology Management, 3(4): 379-405.
  • Juma, N. and Payne, G.T., (2004). “Intellectual Capital & Inter-Firm Collaboration: Effects on Economic Performance of New Venture High-Tech Firms.” International Journal of Innovation Management, 8(3): 297-318.

C-TEL Certificate of Teaching and Learning 2014-2015

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Washburn University prohibits discrimination on the basis of race, color, religion, age, national origin, ancestry, disability, sex, sexual orientation, gender identity, genetic information, veteran status, or marital or parental status. The following person has been designated to handle inquiries regarding the non-discrimination policies: Dr. Pamela Foster, Equal Opportunity Director/Title IX Coordinator, Washburn University, 1700 SW College Ave, Topeka, Kansas 66621, 785.670.1509,

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