Forrest Scene

May 2012 News Releases

Business plan to become reality for two students

TOPEKA – Garth Einsel, Greensburg, and Luke Einsel, Topeka, will present their Washburn Transformational Experience (WTE), which was to create a business plan for a company entitled “Nutty Monkey, Inc.” at Noon at the Mabee Library, Washburn University. Their idea for Nutty Monkey is a culturally rich bakery/coffee shop. Nutty Monkey would provide specialty baked items and healthy food options. As a result of the WTE process, including feedback from some of the state's most talented entrepreneurs, the Garth and Luke plan to launch their business in Overland Park later this summer.

Garth and Luke spent the semester developing and refining their Nutty Monkey Inc. business plan and took their plan to the "Sweet Sixteen" at Wichita State University's annual Shocker Business Plan Competition, a highly competitive and growing state-wide competition that attracts both undergraduate and graduate students from across universities and across disciplines.

Luke Einsel is majoring in English and Garth Einsel is majoring in chemistry.

Contact: Amanda Hughes, university relations, (785) 670-2153
Susie Pryor, assistant professor, School of Business (785) 670-1601

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