P. Trademark Licensing

For most operational questions, please refer to the Regulations and Procedures  

1.  Purpose This statement sets forth policies regarding the use of the University name and those distinctive letters, words, phrases, logos, or symbols (marks) used to distinguish the University from other organizations. 

2.  Establishment of Regulations The University Administration shall establish regulations and procedures for a program for licensing the use of the University marks consistent with Board policies, applicable laws and regulations, and fair and equitable practices. 

3.  Licensing Program Design The licensing program shall be designed to:

  • Ensure the University marks are used appropriately, consistently, with high-quality reproduction, and to avoid misrepresentation of the University;
  • Allow the University to share in the benefits derived from the commercial use of its identifying marks;
  • Establish a cooperative relationship with licensees to assist in the further development of a market of officially licensed products of the University; and,
  • Promote a relationship by which both the University and its licensees will benefit.

4.  Licensing Program Management The University shall contract with a marketing company specializing in the collegiate marketplace to manage the daily administrative activities.

5.  Use Restriction The licensing regulations shall require the names and marks of the University be used only on products of such a nature as to reflect positively on the image of the University.  Examples of impermissible use of the names and marks of the University include, but are not limited to:

  • The promotion of alcoholic beverages, tobacco, illegal drug products or products or services deemed to be of questionable moral value; and,
  • Any manner which may be perceived as University endorsement of political candidates, political parties, or religious beliefs or organizations or beliefs.