BBA Degree with Emphasis in Marketing
The marketing curriculum involves analysis of the ways business firms and other types of organization plan, organize, administer and control their resources to achieve marketing objectives. Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.
Learning objectives for the concentration in marketing:
- Conduct and present a comprehensive consumer behavior audit;
- Analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning;
- Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods;
- Develop a marketing research plan and defend its procedural soundness;
- Demonstrate an understanding of the stages of the sales process and the way these stages are implemented; and
- Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.
The following courses are required for a concentration in marketing:
- BU362 Marketing Research
- BU364 Consumer Behavior
- BU471 Marketing Management
- Three hours of an upper division Marketing elective, choose from the following:
BU361 Principles of Retailing, BU363 Promotion, BU366 Sales, BU466 International Marketing, BU473 Marketing Channels; and
- Twelve additional upper division elective hours in accounting, business, and economics
Model Program Guide
Advising Worksheets for Marketing
Freshman and students new to the School of Business should visit with Stacy Woltje initially for help in determining their degree track. Sophomores, Juniors and Seniors may choose a faculty member advisor.