Mass Media

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Bridget Walter

Bridget Walter is a 2012 graduate and HR Operations Administrator at Westar Energy. "As a Washburn Mass Media graduate I feel I was very well prepared to enter the workforce. The curriculum and professors from the program have equipped me with the knowledge and skills I need to be successful today."

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Washburn Mass Media Department

Media images of typeface, computer, headlinesThe Mass Media curriculum provides Washburn students with a rich diversity of media studies in the areas of Creative Advertising, Film and Video, Public Relations, and Contemporary Journalism. The courses within these areas prepare students for careers in the applied media professions and graduate studies. The Mass Media program emphasizes multimedia skills necessary for students to pursue opportunities in traditional as well as new media industries, including independent entrepreneurial enterprises. The major and minor can be selected in combination with other majors offered in the College of Arts and Sciences and other schools within the University.

Consistent with the mission of the University and the College of Arts and Sciences, the Mass Media Department strives, through teaching, research, creative activities, and service, to continuously improve student learning and career development, to meet the needs of the global media industry, and to extend the knowledge of media issues. The department aims to promote media literacy, freedom of expression and socially responsible communication.

Experienced professors and qualified professionals teach all of the mass media classes, placing strong emphasis on individualized attention and real-world experience.

Student Learning Outcomes

Mass Media students at Washburn University, upon graduation, are expected to:

• Demonstrate knowledge of the historical development of media in American society.

• Demonstrate knowledge of the increasingly changing media environment in terms of technological, regulatory, economic, legal and societal trends.

• Locate, select, use, and evaluate information with the aim of communicating effectively with diverse audiences.

• Use technology to research, organize, and communicate information to various audiences.

• Critically evaluate questions, reflect on their meaning, compare multiple viewpoints and examine evidence to make an informed judgment.

• Contribute professional media projects to community organizations in the surrounding area.

• Have acquired the ability to conceptualize and carry out information campaigns that meet specific organizational needs.